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A Week After McDonald’s Removes Menus from Counters, Customers are Still Not Happy

• Philip Kendall
  Oct 10, 2012
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Just over a week ago, McDonald’s Japan took the sudden and seemingly unnecessary step of removing menus from its counters, instead asking customers to make their selection before stepping up to order.

As reported here on RocketNews24, this very minor change had a strangely jarring effect on us when we visited the restaurant, perhaps conditioned by years of frequenting fast food joints and coffee outlets where the menu is, usually, right next to the cash register to at least glance at.

According to recent reports, that feeling of confusion is not limited to this us alone… Read More

• Japan
• (customer opinions • McDonald's • menus)

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