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Miracle Noodles

America Flexes Its Marketing Muscles by Turning a Bland Japanese Condiment into the Hippest New Diet Food

• Master Blaster
  Aug 3, 2012
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A common addition to many Japanese dishes is a substance called Konjac (Konnyaku in Japanese which may sound confusingly like Cognac). It’s a peculiar, virtually tasteless gelatinous mass that admittedly has an excellent texture to it.

What may come as a shock to millions of Japanese people is that America is beginning to embrace this garnish not as the Japanese have, but as a replacement for conventional pasta.

Thanks to the West’s keen marketing sense, Japan’s often underappreciated purplish-grey slab gelatin has been reborn there as Miracle Noodles!

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• Japan, USA
• (Konjac • Miracle Noodles • pasta • Shirataki)

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