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Mixue

We visit the restaurant chain with more stores than either McDonald’s or Starbucks

• Elliot Hale
  Mar 28, 2025
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It’s one of the biggest chains in the world, yet many people have never even heard of it.

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• Japan
• (bubble tea • COK • fast food • fast food chain • food and drinks • Ikebukuro • Mixue • Seiji Nakazawa • SNJO • soft serve • soft serve ice cream • tapioca • Tokyo)

• Recent Posts

  • Japan’s new matcha vending machines serve freshly prepared matcha in five different strengths
  • Restaurant opens in Japan with all-dementia waitresses, serves up ramen, awareness, and kindness
  • Get the taste of the U.K. in Tokyo with 99 Flakes, meat pies, and Jaffa Cakes
  • Japanese government hires leading comedy agency to explain national defense spending
  • Starbucks Japan unveils new winter drinkware collection with limited-edition Stanley cups

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  Today

  1. Pachinko parlor operator arrested for not obscuring the act of gambling well enough
  2. Starbucks Japan unveils new winter drinkware collection with limited-edition Stanley cups
  3. Japan’s new matcha vending machines serve freshly prepared matcha in five different strengths
  4. Get the taste of the U.K. in Tokyo with 99 Flakes, meat pies, and Jaffa Cakes
  5. Pokémon doughnuts pop up at Mister Donut, with a new gathering that’s bigger than ever
  6. Restaurant opens in Japan with all-dementia waitresses, serves up ramen, awareness, and kindness
  7. Discount retailers known for massive bargains releases massive Japanese egg sandwich
  8. First-ever cafe on Tokyo Imperial Palace Garden grounds is now open
  9. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  10. Japanese government hires leading comedy agency to explain national defense spending

  Weekly

  1. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  2. Japan’s TeamLab digital art group is opening a permanent museum in America
  3. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  4. Pachinko parlor operator arrested for not obscuring the act of gambling well enough
  5. Liquid croissant coffee is coming to Japanese stores this month
  6. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  7. Pokémon doughnuts pop up at Mister Donut, with a new gathering that’s bigger than ever
  8. Starbucks Japan releases now Tokyo Reserve Roastery Christmas drinkware collection [Photos]
  9. Starbucks Japan unveils new winter drinkware collection with limited-edition Stanley cups
  10. Japanese government announces criteria for creating backup capital of Japan

  Monthly

  1. Pokémon Company announces first-ever permanent Pokémon store to open outside Asia
  2. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  3. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  4. Japan’s TeamLab digital art group is opening a permanent museum in America
  5. What’s it like to stay in a Japanese container hotel?
  6. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  7. Chainsaw robots helping keep trains running safely in east Japan [Video]
  8. New Studio Ghibli anime gets extended run at the only cinema in Japan where it’s being shown
  9. Osaka’s famous Glico Running Man will be removed and replaced with a new-look sign
  10. Studio Ghibli creates illustrated Kyoto sightseeing map, available at any 7-Eleven Japan store

  Yearly

  1. Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
  2. Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
  3. Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
  4. Starbucks Japan releases new drinkware and goods for Valentine’s Day
  5. Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
  6. Japan’s newest Shinkansen has no seats…or passengers [Video]
  7. Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
  8. Japanese ninja certification exam attracts 131 candidates from Japan and abroad
  9. Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
  10. Japan reportedly adding Japanese language skill requirement to most common foreigner work visa

• RECOMMENDED STORIES

  • Restaurant opens in Japan with all-dementia waitresses, serves up ramen, awareness, and kindness
  • Discount retailers known for massive bargains releases massive Japanese egg sandwich
  • First-ever cafe on Tokyo Imperial Palace Garden grounds is now open
  • Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  • Japanese government hires leading comedy agency to explain national defense spending
  • Liquid croissant coffee is coming to Japanese stores this month
  • Tokyo to build new crematoriums to meet surging demand
  • Mr. Sato searches for the mysterious new wall of fortune in Tokyo
  • 93-year-old Japanese grannie helps set trap for scam artist half her age
  • Continuing cyberattacks hit Japanese arcade hard [Photos]
  • Starbucks Japan reveals this year’s lucky bag, but you’ll have to act fast to get one
  • Princess Mononoke was going to look totally different, new Studio Ghibli artbook shows
  • Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  • Godzilla becomes a Japanese randoseru backpack, as do two of his greatest rivals [Photos]

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• • Liquid croissant coffee is coming to Japanese stores this month
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