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Mr. Big

Can Mr. Big’s greatest hits get you a discount at Burger King? We investigate

• Master Blaster
  Nov 9, 2015
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Some of you may remember us reporting on a new promotional campaign by Burger King for their new Big King 4.0 burger. Called the Big ( ) Discount it is assumed that bringing in a Big Mac or receipt from a Big Mac will knock 120 yen (US$1) off the price of a Big King.

However, aside from pictorial allusions nowhere do they explicitly state that it has to be a Big Mac. They simply offer a discount for a “big something-something,” so our reporter Seiji Nakazawa went to his local Burger King with a bag full of “big” stuff such as candy and Mr. Big albums in the hopes of big savings. You’ll be surprised how for it got him.

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• (Big King • Burger King • discount • fast food • Mr. Big)

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