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oji-san

Playing with middle-aged men: What’s with the new rash of “oji-san” smartphone apps?

• Jessica
  Jan 30, 2014
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You might think that middle-aged is synonymous with uncool, but middle-aged men in Japan, or oji-san, are currently something of a hot item.

Young Japanese women find a certain type of dorky oji-san to be “totes adorbs, yo” and are driving a boom in oji-san-related goods, including quite a number of apps featuring cutely crotchety oji-sans. Here are a few we’ve recently discovered.

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• Japan
• (apps • oji-san • smartphone • weird)

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