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Does a long line mean a sweeter deal? We compare two sweets from a Hokkaido food fair【Taste test】
- Krista Rogers
Apr 9, 2026 - Tweet
We try to find out whether waiting in a longer line equates to a more delicious sweet through a blind office taste test.
- Japan
- (COK • Hokkaido • omiyage • Shiroi Koibito • SNJO • Snow Cheese • Snow Milk Cheese • sweets • taste test • Yuichiro Wasai)
Haikyu!! teams up with Sendai souvenir favorites Hagi no Tsuki and zunda in an ace collaboration
- Krista Rogers
Jul 15, 2025
The popular volleyball anime and famous Sendai confectionaries serve up a winning combination in specially created commemorative package designs.
- Japan
- (anime • collaboration • Hagi no Tsuki • Haikyu!! • Kasho Sanzen • manga • omiyage • Sendai • volleyball • zunda • Zunda Saryo)
Hagi no Tsuki, how we love thee: Why you should get your hands on this Tohoku treat ASAP
- Krista Rogers
Feb 23, 2023
Our reporter samples Sendai’s most popular food souvenir for the first time and is overcome by emotion.
- Japan
- (castella • COK • custard • food • Hagi no Tsuki • Kasho Sanzen • omiyage • Sendai • SNJO • sweets • taste test • Tohoku)
This lucky bag of Tokyo snacks is full of delicious treats to take home–wherever home is!
- Dale Roll
Dec 31, 2022
There are 11 different items in this box–and they aren’t sample size either!!
- Japan
- (food • Fukubukuro 2023 • Fukubukuro Roundup 2023 • Lucky Bag Roundup 2023 • lucky bags 2023 • omiyage • snacks • souvenirs • sweets • temiyage • Tokyo)
Looking to gift some food? Here are some of Japan’s most popular snacks with online sales
- Dale Roll
Dec 26, 2022
These snacks, both salty and sweet, will be sure to satisfy anyone.
- Japan
- (COK • food • Fujin Gaho • gifts • Japanese sweets • omiyage • online shopping • ranking • snacks • souvenirs • sweets • temiyage)
6 delicious, lesser-known food souvenirs you should buy on your next visit to Japan
- Dale Roll
Nov 12, 2022
They also make great gifts to bring when visiting someone’s house!
- Japan
- (chocolate • COK • food • gifts • omiyage • sembei • snacks • SNJO • souvenirs • sweets • tasty • temiyage • travel)
It’s eco-friendly AND delicious! Popular Yamanashi sweet now comes in an edible container
- Dale Roll
Jan 2, 2022
This tasty sweet is now easier to eat…but the edible package version is harder to find.
- Japan
- (clever • cool • eco-friendly • food • mochi • monaka • omiyage • shingen mochi • sweets • Yamanashi)
Supermarket souvenirs! You can buy a bunch of presents in Kyoto while ignoring tourist shops
- Katy Kelly
Nov 26, 2021
It turns out there’s a whole range of classic Kyoto goodies available on a typical store shelf!
- Japan
- (arare • food and drink • izutsu • Kyoto • Kyoto Tsukemono Masugo • omiyage • shinshindo • SNJO • souvenirs • supermarket • wagashi • yatsuhashi)
We munch on some real-life Slime dumplings from the Dragon Quest Walk collaboration
- Katy Kelly
Jun 28, 2021
One of Japan’s most popular app games takes on a classic sweetshop staple.
- Japan
- (anime food • cute • Dragon Quest • dragon quest walk • dumplings • food • manju • omiyage • souvenirs)
Pokémon Tokyo Banana haul: Will we find the rare Pikachu tail?
- Oona McGee
Nov 24, 2020
We buy stacks of the new limited-edition sweet souvenir to see if we can snare all six cute Pikachu designs.
- Japan
- (7-Eleven • limited edition • omiyage • Pikachu • Pokemon • souvenirs • sweets • Tokyo Banana)
Tokyo Banana teams up with Pokémon for limited-edition Pikachu sweets collection
- Oona McGee
Nov 9, 2020
Tokyo’s best-selling sweet souvenir charges up with six cute Pikachu designs.
- Japan
- (7-Eleven • limited edition • omiyage • Pikachu • Pokemon • souvenirs • sweets • Tokyo Banana)
Tokyo Banana and KitKat team up to offer limited-edition Caramel Banana KitKats
- Katy Kelly
Jul 25, 2020
The smash hit taste sensation is back! In KitKat form! Again!
- Japan
- (Kit Kat • Kit-Kat flavors • limited edition • omiyage • souvenirs • Tokyo Banana • Tokyo Okashi Land)
Kabuki and food join forces for the ultimate collaboration in the form of soy sauce plates
- CJ
May 5, 2019
A collaboration that brings one of Japan’s oldest traditions and food culture together, in the form of tableware.
All the best Japanese Kit Kat flavours together in one exclusive anniversary box for limited time
- Oona McGee
Nov 26, 2018
Now you can enjoy 35 different Japan-exclusive Kit Kats without having to run around town trying to find them all.
- Japan
- (chocolate • Japanese Kit Kats • Kit Kat Chocolatory • Kit Kats • limited edition • Nestle • Nestle Japan • omiyage • souvenirs • sweets)
Pringles releases sukiyaki flavoured potato chips in Japan
- Oona McGee
Jan 16, 2018
Available to purchase only in the Kanto region, this new variety comes packed with traditional Japanese flavour.
- Japan
- (food • Japanese food • Kanto • limited edition • omiyage • potato chips • Pringles • snacks • souvenirs • sukiyaki)
We buy plastic food samples from a Japanese vending machine with Mr Sato
- Oona McGee
Jan 12, 2018
Come with us as we track down the unusual machine in Tokyo.
- Japan
- (cool • food replicas • food samples • Mr. Sato • omiyage • plastic food • souvenirs • vending machines)
Tokyo Station reveals its 10 top-selling sweets for 2017
- Oona McGee
Dec 29, 2017
As 2017 begins to draw to a close, it’s time to look back at the year that was, and for Tokyo Station it was a year filled with glorious sweets.
- Japan
- (cakes • chocolates • First Avenue • omiyage • sweets • Tokyo Banana • Tokyo Station)
Japanese Kit Kat fans go crazy for new banana variety available only at Tokyo Station
- Oona McGee
Nov 22, 2017
With queues out the door for the new limited-edition Tokyo Banana Kit Kat, we grab a pack to see if it’s really worth all the hype.
- Japan
- (bananas • chocolate • food • Japanese Kit Kats • Kit Kats • marketing • omiyage • souvenirs • sweets • Tokyo Banana)
Pringles in Japan come in special souvenir packs featuring the flavour of takoyaki octopus balls
- Oona McGee
Jul 11, 2017
We get our hands on one of Japan’s most sought-after souvenirs to find out what makes them so popular.
Kyoto geisha and maiko yatsuhashi sweets are the latest food craze to hit the ancient capital
- Oona McGee
May 19, 2017
These adorable sweets have been meticulously handcrafted by a centuries-old confectionery retailer in Kyoto.
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Recent Posts
- Is hamburger patty ramen a case of too many good things in one bowl? Let’s find out! [Taste test]
- Historical-themed illumination display returns to Osaka Castle this winter
- Starbucks Japan reveals new Joyful Capsule gacha toy release date
- Japanese drivers reminded to look out for drunk people passed out on the road this holiday season
- 41.5 percent of surveyed Japanese middle schoolers don’t think more immigration benefits society
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MOST POPULAR
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Today
America’s first-ever permanent One Piece store is now open [Photos]
Tokyo neighborhood adds new “smart trash cans” to deal with increasing amounts of tourist litter
Starbucks Japan reveals new Joyful Capsule gacha toy release date
Tokyo cracks down on Airbnb-style rentals with new laws limiting operator days and more
Japanese viewers of Godzilla Minus Zero angered by unusual number of restroom goers
Pokémon card game’s expansion features art from Fist of the North Star creator
Why people in Japan hardly ever say “sayonara,” and what they say instead
Historical-themed illumination display returns to Osaka Castle this winter
New Era celebrates three decades of Pokémon with new 30th anniversary cap line [Photos]
41.5 percent of surveyed Japanese middle schoolers don’t think more immigration benefits society
Weekly
Starbucks Japan unveils new winter drinkware collection with limited-edition Stanley cups
Pachinko parlor operator arrested for not obscuring the act of gambling well enough- Tokyo cracks down on Airbnb-style rentals with new laws limiting operator days and more
Two Tokyo neighborhoods to gather on bridge and shift their recognized border through tug-of-war
Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
Liquid croissant coffee is coming to Japanese stores this month- New Era celebrates three decades of Pokémon with new 30th anniversary cap line [Photos]
Pokémon doughnuts pop up at Mister Donut, with a new gathering that’s bigger than ever- America’s first-ever permanent One Piece store is now open [Photos]
Japan’s new matcha vending machines serve freshly prepared matcha in five different strengths
Monthly
Pokémon Company announces first-ever permanent Pokémon store to open outside Asia- Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
Japan’s TeamLab digital art group is opening a permanent museum in America
Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
What’s it like to stay in a Japanese container hotel?
Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
Chainsaw robots helping keep trains running safely in east Japan [Video]
New Studio Ghibli anime gets extended run at the only cinema in Japan where it’s being shown
Osaka’s famous Glico Running Man will be removed and replaced with a new-look sign
Studio Ghibli creates illustrated Kyoto sightseeing map, available at any 7-Eleven Japan store
Yearly
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
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RECOMMENDED STORIES
Pokémon card game’s expansion features art from Fist of the North Star creator
Why people in Japan hardly ever say “sayonara,” and what they say instead
Historical-themed illumination display returns to Osaka Castle this winter
New Era celebrates three decades of Pokémon with new 30th anniversary cap line [Photos]
41.5 percent of surveyed Japanese middle schoolers don’t think more immigration benefits society
Japanese drivers reminded to look out for drunk people passed out on the road this holiday season
Amazing Japanese yogurt spoon scoops up every last drop of dairy effortlessly
Starbucks Japan unveils new Potato Soupuccino that’s said to be more than just soup
Japanese hoodie for cat-loving gamers will keep you and your feline friend warm and fuzzy [Pics]
Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
Kenshi Yonezu’s Lemon hits 1 billion views on YouTube and he’s still not quite sure why
Starbucks Japan unveils new winter drinkware collection with limited-edition Stanley cups
Pachinko parlor operator arrested for not obscuring the act of gambling well enough
Japanese convenience store offering chance to have your shopping be effectively free for one day
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