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Nestlé will release the ultimate perfected KitKat in honor of its 50th anniversary in Japan

• Krista Rogers
  Aug 28, 2023
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The company has arrived at the best possible balance of chocolate and wafer in the beloved treat in a new version that’s hitting shelves soon.

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• (50 years • anniversary • best • chocolate • dessert • KitKat • Nestle • perfected • renewal • Snack • treat • ultimate)

• Recent Posts

  • Over 1,400 cities in Japan see foreign population rise, total populations drop in new statistics
  • 7-Eleven Japan adds new doughnut-like tonkotsu ramen fried chicken to its hot food section
  • Starbucks Japan unveils new Kyoho grape drinks for a taste that’s quintessentially Japanese
  • This awesome Japanese arcade chain has crane game coaches to help you win prizes
  • Police ask Kumamoto residents to not get blackout drunk as much during earthquake relief efforts

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  Today

  1. Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
  2. This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
  3. Japan’s new beer glass is designed to force you to drink…water [Video]
  4. New Japanese vending machine at Shinkansen station sells cups of ice on platform
  5. Studio Ghibli theme park announces new expansion saluting a previously off-limits anime
  6. Are Japan’s room-temperature curry packets the boxed lunch heroes we’ve been looking for? [Taste test]
  7. Police ask Kumamoto residents to not get blackout drunk as much during earthquake relief efforts
  8. Starbucks Japan unveils new Kyoho grape drinks for a taste that’s quintessentially Japanese
  9. 7-Eleven Japan adds new doughnut-like tonkotsu ramen fried chicken to its hot food section
  10. Japanese convenience store food gets turned into hyper-realistic stationery you can peel open

  Weekly

  1. Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
  2. Japanese toilet aims to attract foreign tourists but not everybody is happy about it
  3. New Japanese vending machine at Shinkansen station sells cups of ice on platform
  4. Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
  5. Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
  6. Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
  7. End of a manga era as Weekly Shonen Jump’s circulation drops under one million
  8. Japan’s new beer glass is designed to force you to drink…water [Video]
  9. Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
  10. 7-Eleven Japan rethinks convenience store drinks with new Grilled Corn Chilled Soup Smoothie

  Monthly

  1. Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
  2. Japan now has human refrigerators inspired by Japanese vending machines
  3. Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
  4. New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
  5. Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
  6. Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
  7. Japanese Shinkansen becomes an overnight hotel for three nights this summer
  8. Cup Noodle unveils first-ever cold-water instant ramen in Japan
  9. Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
  10. 99-year-old woman rescued while attempting to climb Mt. Fuji

  Yearly

  1. Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
  2. Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
  3. Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
  4. Starbucks Japan releases new drinkware and goods for Valentine’s Day
  5. Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
  6. Japan’s newest Shinkansen has no seats…or passengers [Video]
  7. Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
  8. Japanese ninja certification exam attracts 131 candidates from Japan and abroad
  9. Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
  10. Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】

• RECOMMENDED STORIES

  • Are Japan’s room-temperature curry packets the boxed lunch heroes we’ve been looking for? [Taste test]
  • Police ask Kumamoto residents to not get blackout drunk as much during earthquake relief efforts
  • Starbucks Japan unveils new Kyoho grape drinks for a taste that’s quintessentially Japanese
  • 7-Eleven Japan adds new doughnut-like tonkotsu ramen fried chicken to its hot food section
  • Japanese convenience store food gets turned into hyper-realistic stationery you can peel open
  • Kumamoto earthquake may have created Japan’s newest hot spring inside flooded restaurant [Video]
  • This awesome Japanese arcade chain has crane game coaches to help you win prizes
  • This Japanese chopping board sanitising bag might be the handy kitchen gadget we never knew we needed
  • Tokyo is getting a branch of famous Los Angeles hot dog chain Pink’s with Japan-exclusive items
  • One Piece Day returns to Tokyo Big Sight and worldwide on Youtube 22 and 23 August
  • End of a manga era as Weekly Shonen Jump’s circulation drops under one million
  • Tired of city life? Try out Japanese rural life for a few days on an active volcano in Kagoshima
  • Japanese toilet aims to attract foreign tourists but not everybody is happy about it
  • Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch

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• • Tokyo is getting a branch of famous Los Angeles hot dog chain Pink’s with Japan-exclusive items
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