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Umaibo Festival campaign underway for Umaibo Day on 11 November
- Master Blaster
Sep 21, 2025 - Tweet
No one tell Pocky about this, OK?
- Japan
- (contests • happi • holidays • Japanese festivals • snacks • umaibo • Umaibo Day • Umaibo Festival • Yaokin • yukata)
Contest underway for Pikachu Tokyo Banana 4-piece cushion set
- Master Blaster
Sep 10, 2025
You can only enter and hope this Pikachu chooses you.
- Japan
- (cakes • contest • cushions • food • nanab berry • Pikachu • pillows • Pokemon • snacks • Tokyo Banana)
A bag of chips could save you from drowning, according to water safety experts
- Master Blaster
Aug 29, 2025
Have you hugged your chips lately?
- Japan
- (chips • drowning • floatation device • potato chips • safety • snacks • summer • swimming)
Japan’s Kirby Choco Eggs hide figures that are too cute to resist
- Elliot Hale
Aug 29, 2025
Mystery toy chocolate eggs leave us with a surprisingly delicious dessert.
- Japan
- (anime • Choco Egg • chocolate • COK • cute • dessert • figures • Kirby • nintendo • shokugan • snacks • SNJO • sweets • Takuya Inaba • tart • toys • Waddle Dee • Waddle Doo)
The shape of Pocky is now legally trademarked in Japan
- Casey Baseel
Aug 9, 2025
Manufacturer says it will “appropriately protect and utilize our trademark” of the iconic chocolate pretzel stick snack.
What’s the best way to spend 1,000 yen at Don Quijote in Japan?
- Oona McGee
Aug 2, 2025
Donki is a must-visit for tourists buying souvenirs, but locals have a different eye for what to find in store.
- Japan
- (cheap finds • COK • cool • Don Quijote • Donki • drinks • food • Japanese food • japanese snacks • Japanese sweets • must-buys • must-haves • shopping • snacks • SNJO • souvenirs • sweets)
Investigating the mysterious “Shake Pippi” at Marugame Seimen udon restaurants
- Master Blaster
Jun 27, 2025
It’s only natural to want to shake your pippi.
- Japan
- (COK • food • fried foods • Marugame Seimen • Marugame Shake Pippi • Noodles • Pippi • restaurants • snacks • SNJO • udon)
Lawson changes its iconic egg sandwich, makes it bigger but smaller at the same time
- Oona McGee
Apr 28, 2025
Japanese convenience store icon gets a whole new look.
- Japan
- (Anthony Bourdain • COK • combini • convenience store • convenience store finds • convenience store food • convenience store sandwich • convenience stores • egg sandwich • egg sandwiches • Japanese convenience stores • konbini • Lawson • news • snacks • SNJO • sweets)
Kyoto’s crazy expensive luxury chirimen nut clusters cost as much as a lunch, but are they worth it?
- Casey Baseel
Apr 23, 2025
A very unique, very pricy snack from Japan’s classiest town.
- Japan
- (COK • crazy • expensive • expensive food • fish • food • Kyoto • nuts • snacks • SNJO • sweets • taste test)
Why did the crazy-expensive version of Japan’s super-cheap corn snack sell out? We ask the artist
- Elliot Hale
Apr 3, 2025
For the price of the 100,000-yen modern art Umaibo you could get over 6,600 of the regular puffed corn snacks, and whether its buyers will display or eat their new snacks remains to be seen.
- Japan
- (art • COK • crazy • food • interview • modern art • Modern Art Flavor • snacks • SNJO • Tomokazu Matsuyama • umaibo • weird • werid)
Potato ice cream from Family Mart takes ice cream to a whole other level【Taste Test】
- Master Blaster
Mar 15, 2025
If potatoes aren’t the future of ice cream, they should be.
- Japan
- (convenience stores • desserts • Family mart • ice cream • monaka • Potato Monaka • potatoes • snacks)
Our human reporter and her pet try Hokkaido’s “human-grade pet food” together【Taste test】
- Master Blaster
Mar 12, 2025
The inter-species family that eats together stays together.
- Japan
- (animals • COK • cookies • dog food • dogs • food • pet food • pets • snacks • SNJO • sweets • weird)
Japanese puffed corn snack to be sold for 110,000 yen as work of art
- Master Blaster
Mar 10, 2025
Nearly identical Umaibo snacks cost 15 yen each.
- Japan
- (art • Azabudai Hills Gallery • COK • crazy • food • modern art • Modern Art Flavor • snacks • Tomokazu Matsuyama • umaibo • weird)
Black Thunder grab event in Tokyo gets you a fistful of chocolate bars for less than 30 cents
- Oona McGee
Feb 11, 2025
How many of these iconic Japanese chocolates can we grab for 40 yen?
- Japan
- (Black Thunder • candy • chocolate • chocolates • cool • events • food • Harajuku • marketing • Shibuya • snacks • sweets • taste test • Tokyo • Yuraku Confectionery)
Lawson convenience stores now sell see-through pudding in Japan 【Taste test】
- Oona McGee
Feb 3, 2025
New “Can You See It? Purin” sends a clear message to the taste buds.
- Japan
- (caramel • clear • clear sweets • COK • combini • convenience store • convenience store finds • convenience store food • convenience stores • creme caramel • Japanese convenience stores • jelly • konbini • Lawson • pudding • purin • see-through • snacks • SNJO • sweets • transparent)
Frito-Lay makes corn chips with shaketoba fish flavor just for Japan’s far north【Taste test】
- Casey Baseel
Jan 31, 2025
What if you took a Dorito, ditched the cheese, and added salmon? You’d get Frito-Lay Japan’s shaketoba chips.
- Japan
- (chips • COK • convenience stores • Doritos • food • Frito-Lay • Frito-Lay Japan • Hokkaido • jerky • salmon • Seicomart • shaketoba • snacks • SNJO • taste test)
Black Thunder has a luxurious cousin few have ever heard of【Taste test】
- Master Blaster
Nov 25, 2024
Delux Milk Chocolate has stood in Black Thunder’s shadow for 30 years.
- Japan
- (Black Thunder • candy • chocolate • Delux Milk Chocolate • food • milk chocolate • snacks • taste test • Yuraku Confectionery)
Pringles releases a limited-edition sweet flavour in Japan
- Oona McGee
Nov 6, 2024
After receiving rave reviews in South Korea, this sweet variety looks set to sweep the nation.
- Japan
- (caramel • chips • food • Japanese Pringles • limited edition • Limited edition flavours • new release • news • potato chips • Pringles • snacks • weird)
Tokaido Shinkansen Sushi Journey Bento takes your taste buds on a trip from Tokyo to Osaka
- Oona McGee
Oct 15, 2024
Bullet train travel gets a tasty new ekiben upgrade.
- Japan
- (bento • bullet train • COK • Ekiben • food • japanese snacks • Japanese trains • shinkansen • snacks • SNJO • sushi • Tokaido Shinkansen • tourism • train • train travel • trains • travel)
This non-sweet matcha treat is one of our new favorite Kyoto snack souvenirs【Taste test】
- Casey Baseel
Oct 8, 2024
Umami no Mi Gyokuro is waiting right outside the Shinkansen gate at Kyoto Station.
- Japan
- (COK • food • Gion Tsujiri • green tea • gyokuro • kombu • Kyoto • Kyoto Station • matcha • snacks • SNJO • taste test • tea • Tsujiri)
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Recent Posts
- Pokémon card game’s expansion features art from Fist of the North Star creator
- Japanese hoodie for cat-loving gamers will keep you and your feline friend warm and fuzzy [Pics]
- Kenshi Yonezu’s Lemon hits 1 billion views on YouTube and he’s still not quite sure why
- New Era celebrates three decades of Pokémon with new 30th anniversary cap line [Photos]
- Two Tokyo neighborhoods to gather on bridge and shift their recognized border through tug-of-war
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MOST POPULAR
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Today
Two Tokyo neighborhoods to gather on bridge and shift their recognized border through tug-of-war
New Era celebrates three decades of Pokémon with new 30th anniversary cap line [Photos]
Starbucks Japan unveils new winter drinkware collection with limited-edition Stanley cups
Japanese hoodie for cat-loving gamers will keep you and your feline friend warm and fuzzy [Pics]
Kenshi Yonezu’s Lemon hits 1 billion views on YouTube and he’s still not quite sure why
Hello Kitty ready to keep you company in the bathroom with new dessert-aroma Sanrio toilet paper
Japan’s new matcha vending machines serve freshly prepared matcha in five different strengths
Pachinko parlor operator arrested for not obscuring the act of gambling well enough
Restaurant opens in Japan with all-dementia waitresses, serves up ramen, awareness, and kindness
Cinnabon gets into the Japanese spirit with new Wagokorobon treats
Weekly
Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
Starbucks Japan unveils new winter drinkware collection with limited-edition Stanley cups
Pachinko parlor operator arrested for not obscuring the act of gambling well enough
Japan’s TeamLab digital art group is opening a permanent museum in America
Liquid croissant coffee is coming to Japanese stores this month
Two Tokyo neighborhoods to gather on bridge and shift their recognized border through tug-of-war
Pokémon doughnuts pop up at Mister Donut, with a new gathering that’s bigger than ever
Japan’s new matcha vending machines serve freshly prepared matcha in five different strengths
First-ever cafe on Tokyo Imperial Palace Garden grounds is now open
Monthly
Pokémon Company announces first-ever permanent Pokémon store to open outside Asia
Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
Japan’s TeamLab digital art group is opening a permanent museum in America
What’s it like to stay in a Japanese container hotel?
Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
Chainsaw robots helping keep trains running safely in east Japan [Video]
New Studio Ghibli anime gets extended run at the only cinema in Japan where it’s being shown
Osaka’s famous Glico Running Man will be removed and replaced with a new-look sign
Studio Ghibli creates illustrated Kyoto sightseeing map, available at any 7-Eleven Japan store
Yearly
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
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Hello Kitty ready to keep you company in the bathroom with new dessert-aroma Sanrio toilet paper
Japan’s new matcha vending machines serve freshly prepared matcha in five different strengths
Pachinko parlor operator arrested for not obscuring the act of gambling well enough
Restaurant opens in Japan with all-dementia waitresses, serves up ramen, awareness, and kindness
Cinnabon gets into the Japanese spirit with new Wagokorobon treats
Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
Pokémon doughnuts pop up at Mister Donut, with a new gathering that’s bigger than ever
Get the taste of the U.K. in Tokyo with 99 Flakes, meat pies, and Jaffa Cakes
Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
Liquid croissant coffee is coming to Japanese stores this month
Discount retailers known for massive bargains releases massive Japanese egg sandwich
Osaka’s famous Glico Running Man will be removed and replaced with a new-look sign
Continuing cyberattacks hit Japanese arcade hard [Photos]
Japan’s free stock image site of muscular men doing whimsical and mundane things reveals rankings
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