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Japanese convenience store shows us how to dress for the rainy season

Oona McGee
Jun 4, 2026
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If you get caught in the rain, Convenience Wear is your hidden saviour.

Japan
(clothes • convenience store • convenience store finds • convenience stores • Convenience Wear • Family mart • fashion • Japanese convenience stores • Mr. Sato • rainy season • SNJO • style)

We test out slippers from a company whose couch makes its users “useless human beings”

Dale Roll
Feb 13, 2024

Will these Yogibo slippers also make us useless?

Japan
(COK • fashion • roomwear • shoes • slippers • SNJO • style • yogibo)

Samantha Vega teams up with Jujutsu Kaisen for cool line of character-themed bags and accessories

Dale Roll
Dec 2, 2023

Super stylish nods to a popular anime make this a highly sought after collection!

Japan
(accessories • anime • charms • collaboration • fashion • Jujutsu Kaisen • purses • Samantha Vega • style • wallets)

Testing the flame-resistant Armourlite jeans in Japan 【Videos】

SoraNews24
Aug 31, 2021

A.K.A. how many seconds can you stand the heat of a flame on your butt?

Japan
(bikes • clothes • experiments • fashion • fire • jeans • motorbikes • motorcycles • style • videos)

Survey asks which country’s fashion is the most influential in Japanese street style

Dale Roll
Aug 25, 2021

You might be able to guess which country came out on top!

Japan
(COK • fashion • society • style • survey)

Mr. Sato reveals his new suit jacket’s hidden, convertible secret

Krista Rogers
May 11, 2021

This intriguing clothing item transforms into another practical and “packable” accessory.

Japan
(convertible • fashion • Mr. Sato • style • suit jacket • suits • Yofuku no Aoyama)

Neo Kimono releases innovatively traditional heel covers made from artisanal fabric

Krista Rogers
Apr 6, 2021

The new “Obi de Boots iki” line of footwear represents a modern take on traditional styling.

Japan
(design • fabric • fashion • footwear • heels • Neo Kimono • Nishijin Ori • Obi de Boots iki • pumps • shoes • style • textile • traditional • Vantan Design Institute)

Pokémon Shirts celebrates one year with 100 new designs and kid’s options! 【Photos】

Shannon
Mar 4, 2020

This Pokémon clothing line has a little something to offer for everyone now.

Japan
(kid's fashion • Pokemon • Pokémon Shirts • style)

Air Wagashi: New Nike Air Max sneakers are the delicious kicks we’ve all been waiting for

Oona McGee
Oct 18, 2019

Limited-edition footwear inspired by traditional Japanese confectionery.

Global
(cool • design • fashion • Japanese sweets • Japanese tea ceremony • Nike • shoes • sneakers • style • tea ceremony • wagashi)

Reebok Insta Pump Fury OG sneakers: Take a walk on the kawaii side with Hello Kitty and Gudetama

Oona McGee
Sep 23, 2019

Sanrio characters star in new limited-edition footwear.

Global
(Gudetama • Hello Kitty • Insta • Reebok • Sanrio • shoes • style)

Modern samurai fashion brand Wazigen Shizukuya’s summer collection makes old-meets-new splash

Krista Rogers
Jul 2, 2019

The latest summer collection of our favorite modern samurai kimono offers a range of functionally fashionable garments.

Japan
(clothing • cool • fashion • hakama • kimono • Kyoto • samurai • style • summer • Wazigen Shizukuya)

Our unrefined “potato” reporter gets a haircut by an anime hairstyle expert in Tokyo

Krista Rogers
Jun 17, 2019

Looking for a new ‘do? Leave everything to the staff at Sorcier’s in Tokyo–they’ll know exactly what to do.

Japan
(anime • hair salon • Keisuke Inoue • Kichijoji • Sorcier • style • Tokyo)

Five reasons why Queer Eye is such a big hit on Netflix in Japan

Oona McGee
Feb 14, 2019

How the loud-and-proud Fab Five were able to find success in a country that lags behind others when it comes to LGBTQ issues.

Japan, USA
(fashion • gay • gay rights • interior • LGBT • LGBTQ • Netflix • Queer Eye • Queer Eye for the Straight Guy • society • style • TV shows)

Mr. Sato goes fishing for compliments with the new Harajuku fashion: A fishing vest?!?

Master Blaster
Jul 21, 2018

Mr. Sato always thought he was out of fashion. Turned out he was just way ahead of it.

Japan
(fashion • fishing vest • Harajuku • Mr. Sato • style • Tokyo)

Security guards at Japanese shrine stand out with anime-like uniforms for New Year

Dale Roll
Jan 13, 2018

It’s like they’re cosplaying as some kind of intergalactic security patrol!

Japan
(cool • funny • security guard • style • uniforms)

This cat ear motorcycle helmet makes for a purr-fect biker accessory

Shannon McNaught
Dec 10, 2016

Put on this helmet and you’ll be yelling, “Can’t catch me meow!”

Japan, Russia
(cats • cool • cute • helmets • motorcycles • Neko-helmet • style)

Digimon lovers, it’s time to accessorize with Super Groupies collab goods!

Shannon McNaught
Jul 25, 2016

Tired of hearing about Pokémon Go? Let’s talk about Digimon…in style.

Japan
(accessories • Agumon • backpacks • collaboration • Digimon • fashion • Gabumon • purses • rings • sneakers • style)

You have cat to be kitten us with these totally OTT kitty T-shirts!【Pics】

Evie Nyan
Apr 28, 2016

Check out these pawsitively epic kitty shirts available on Ameowzon Japan! (Uh, we mean Amazon. Amazon Japan.)

Cute, Japan
(cats • cute • fashion • style • t-shirts • wtf)

Would you date a girl dressed head to toe in Uniqlo? 76% of men say “of course!”

Evie Nyan
Jan 8, 2015

Uniqlo, the hugely popular Japanese chain store that stocks a variety of simple, practical and affordable clothing, has expanded into a world-wide venture, with stores in Singapore, Australia, the United Kingdom, the United States, Germany, France, Russia, Hong Kong, Indonesia, Bangladesh, and, well, you get the picture. In the West in particular, Uniqlo has a pretty cool image thanks to its simple, pared-down designs and celebrity approval (for example, Pharrell Williams designed a range for them in April 2014), so it might surprise some of you to hear that there are people in Japan who tend to be a bit snobby about Uniqlo, looking down on its regular clientele for lacking in fashion sense.

Japan
(budget • economy • fashion • style • Uniqlo)

Crowdfunded Little Red Riding Hood makeup debuts as “sickly look” trend continues

Evie Nyan
Dec 31, 2014

It’s no secret that ladies in Asia have become the masters of makeup in recent years, with shocking before-and-after transformations popping up online pretty much on the reg. In Japan in particular, makeup trends tend to follow a very different format to those in the west, with plenty of tips and tricks designed to highlight features we wouldn’t even consider, such as the angle of an eyelid crease, or the puffiness of eyebags. There’s even makeup that’s designed to make you look a bit ill.

This new makeup palette seems at first glance to be nothing more than a cute product themed around a fairytale character. In actuality, it’s the perfect tool for creating one of the past year’s most unusual trends, “undereye blush”.

Japan
(beauty • fashion • makeup • mori girl • style • trends)

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