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Why is Taco Bell failing in Japan, even as the country falls in love with tacos?

Why is Taco Bell failing in Japan, even as the country falls in love with tacos?

Mr. Sato gets some tacos for his tummy and serves up some food for thought.

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Taco sandwiches appear in Japan with new Lunch Pack sandwich pocket flavor[Taste test]

Taco sandwiches appear in Japan with new Lunch Pack sandwich pocket flavor[Taste test]

Yamazaki’s beloved series branches out with a new fluffy taco offering.

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Taco Spaghetti appears in Japan, and our taco fan rushes to try it[Taste test]

Tacos and spaghetti have earned love around the world, but will their meeting in Japan be a tragedy?

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What’s inside a Japanese taco?

Taco restaurant serves up some surprises in Tokyo.

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Tokyo tortilla restaurant is worth visiting whether you love or hate traditional Mexican cuisine

Mr. Sato tries tostadas for the first time and falls in love with the tacos at Tortilla Club Tortilleria.

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Taco rice at Japanese beef bowl chain Sukiya proves you can never eat a bad taco rice

Okinawa’s famous fusion specialty dish is now available at Sukiya branches nationwide. 

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We try Ajinomoto’s new frozen gyoza, come up with a dangerously delicious way to eat them

You’ll never eat gyoza the same way ever again!

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Taco Bell Japan’s DIY Tacos Kit gives us what we want and more

The best DIY projects are the ones you can eat.

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Mr. Sato broadens his home drinking horizons at Kaldi【Japan’s Best Home Senbero】

Cultural confusion is still cultural.

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Taco Bell Japan brings back the Naked Chicken Taco, much to our satisfaction 【Taste Test】

Don’t you love it when the best menu items make a comeback?

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Sakura tacos? The Tokyo treat we didn’t know we needed until right now

A totally unique bite to eat in one of the city’s favorite cherry blossom-viewing spots.

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Sushi tacos now on sale in Japan — Can this cross-cultural cuisine please our biggest taco fan?

After falling in love with tacos in Mexico, our taste tester tests the newest outside-the-box idea from Sushiro.

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Taco Bell introduces the Naked Chicken Taco to Japan with a special deal for diners in tank tops

We go and flex our muscles for the tasty new taco.

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Norigami Tacos combines sushi and tacos into one crunchy culinary coupling【Pics】

 

Do you feel like Japanese or Mexican tonight? Let’s do both!

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All-you-can-eat tacos arrive in Tokyo’s Shibuya neighborhood for under nine bucks

And yes, you can have them on Tuesday.

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Hooray! Taco Bell opens in Japan and we’re there to get the commemorative T-shirt and free taco!

While you can certainly find countless restaurants offering a seemingly endless range of cuisines in Japan, if you’ve spent some time in the country, you may have noticed that options for Mexican food (or at least American-Mexican food) can be somewhat limited. So when news went around that American fast food chain Taco Bell was going to re-open in Japan, the response on the Japanese Internet was huge. And while we understand that not everyone is a fan of Taco Bell, there certainly seemed to be enough people overjoyed that the chain was finally returning to Japan after having opened shop here once for just a short time in the 1980s.

All of this meant that the opening of the new Taco Bell shop in Shibuya, Tokyo was bound to attract lots of attention as well as a good crowd, and not to miss out on the excitement and tacos, our very own Mr. Sato from the Japanese arm of RocketNews24 was there on opening day to bring you the following report!

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