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Taketa

Kirin promotes new alcohol by filming rural people with pigeon-shaped drones… because they can

• Master Blaster
  Sep 28, 2014
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Japanese brewery Kirin unveiled a new campaign for their Off White brand of imitation beer products known as happoshu. To help promote their cheaper beer substitute, Kirin will be dispatching six drones painted like pigeons to fly around and record the people of Taketa City in Oita Prefecture.

We can’t promise you we’ll succeed but we’re sure as heck going to try and find a link between drones, a rural community, and an alcoholic beverage produced to take advantage of a tax loophole.

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• (drones • happoshu • Kirin • Taketa)

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