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Announcing the 2019 Junior and Senior High School Girls’ Buzzword Awards & 2020 predictions

Krista Rogers
Dec 9, 2019
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Find out this year’s trendiest slang for Japanese female teenagers and you’ll be grouped in the cool crowd while strutting the streets of Shibuya.

Japan
(AMF • awards • buzzwords • high school girls • JC • JK • junior high school girls • language • predictions • Rika Shiiki • trends)

Yo-Kai What? Monsters of all kinds plummet from children’s favorite character rankings

Master Blaster
Jun 25, 2018

Conservative trends rule this year as kids are largely sticking with what they know.

Japan
(anime • Anpanman • kids • ranking • Sumikkogurashi • toys • trends • Yo-Kai Watch)

Finger Dance Makeup: Shiseido reveals the history of Japanese makeup through finger dance【Video】

Oona McGee
Dec 12, 2017

From Heian Period ladies to today’s modern girls, Shiseido finds a unique way to showcase dramatic changes in beauty trends over the years.

Japan
(beauty • culture • history • Japanese beauty • Japanese history • makeup • Shiseido • trends)

Learn Japanese schoolgirl vocabulary with new video from Line【Video】

Oona McGee
Sep 11, 2017

NHK and swastikas don’t mean what you think they do anymore.

Japan
(Japanese language • Japanese schoolgirls • JK • line • schoolgirls • trends • vocabulary)

New sun protection mask becomes popular in Japan

Oona McGee
Jul 25, 2017

Some are likening the new look to Darth Vader while others can’t stop raving about its many benefits.

Japan
(fashion • sun protection • trends • wtf)

“Watermelon dress” trend sweeps Japan 【Photos】

Oona McGee
Jul 10, 2017

Babies, animals and popular Japanese idols get in on the hottest trend this summer.

Japan
(cute • fashion • funny • Idols • Instagram • LOL • social media • summer • trends • watermelon • watermelon dress)

Japan’s “Unique Skin Girls” turn heads with new trend celebrating colourful skintones

Oona McGee
Jul 5, 2017

We’ve seen some crazy trends in fashion come out of Japan, but this is definitely one of the most unusual yet.

Japan
(cosplay • cosplayer • fashion • ganguro • Gyaru • ishoku hada • skin • trends • weird • wtf)

Increasing number of women leave rice behind at revolving sushi train restaurants in Japan

Oona McGee
Sep 25, 2016

Unless sushi train restaurants add a new dish to their menus, the wasteful trend looks set to continue.

Japan
(Conveyor belt sushi • culture • dieting • food • restaurants • revolving sushi • sushi • trends)

Korean fashion trend reveals significance of wearing rings on different fingers

Oona McGee
Sep 8, 2016

Korean fashionistas let us know why they choose to wear rings on certain fingers.

Korea
(accessories • dating • fashion • interesting • jewellery • jewelry • Korea • love • rings • romance • trends)

Searches for “Pokémon Porn” surge on adult websites following release of Pokémon GO

Scott Wilson
Jul 19, 2016

“You want to watch videos of Pikachu doing what?!”

Internet
(funny • Pokemon • Pokémon GO • search terms • trends • weird)

“Papakatsu”: More and more girls in Japan are turning to sugar daddies to wine and dine them

Jamie Koide
Jul 1, 2016

These girls claim having a middle-aged man pay for their lifestyle is different from compensated dating, but is it really?

Japan, Lifestyle
(compensated dating • dating in Japan • enjokosai • hostess • papakatsu • relationships in japan • trends)

From the Grape Picker to the Alchemist: anime-decorated “ita bags” now come in six categories

Oona McGee
Jan 11, 2016

Designing your own ita bag is a growing trend amongst anime fans and now the painfully geeky accessory can be classified into six specific categories.

Japan
(anime • bags • cute • fashion • funny • ita • otaku • trends)

Sukāto haki-wasure! Japanese women reveal the horror of realising you left your skirt at home

Fran W
Jan 5, 2015

What with all the kabe-don pictures and that cat that looks permanently surprised, 2014 was a busy year for us here at RocketNews24. But it seems there is one more important story from last year that we have entirely neglected to bring to your attention – until now.

In blogs, on Twitter and in one hugely-popular article on website Naver Matome, Japanese women have been talking about sukāto haki-wasure – the act of accidentally going out with no skirt on. But what on earth is the cause of this phenomenon? And what can be done about it?

Japan
(clothing • funny • Naver Matome • trends)

Crowdfunded Little Red Riding Hood makeup debuts as “sickly look” trend continues

Evie Nyan
Dec 31, 2014

It’s no secret that ladies in Asia have become the masters of makeup in recent years, with shocking before-and-after transformations popping up online pretty much on the reg. In Japan in particular, makeup trends tend to follow a very different format to those in the west, with plenty of tips and tricks designed to highlight features we wouldn’t even consider, such as the angle of an eyelid crease, or the puffiness of eyebags. There’s even makeup that’s designed to make you look a bit ill.

This new makeup palette seems at first glance to be nothing more than a cute product themed around a fairytale character. In actuality, it’s the perfect tool for creating one of the past year’s most unusual trends, “undereye blush”.

Japan
(beauty • fashion • makeup • mori girl • style • trends)

Reddit user claims common Tokyo chain has “best ramen ever” for just US$6, we investigate

Mike
Sep 5, 2014

A decade or two ago, the big Japanese food export that everybody raved about was sushi. Sushi joints cropped up all over the place, with the more authentic places employing highly skilled Japanese chefs slinging expertly crafted sushi at exorbitant prices. In places like New York City, sushi was the go-to food if you wanted to eat out but keep it at least a little on the healthy side.

Then, Westerners apparently took a look at all the diet food in their grocery stores and bland sandwich wraps in their food trucks and decided to revolt. Suddenly, wraps, sushi and other healthy foods were replaced with cronuts, cupcakes, “all the bacon and eggs you have,” and, of course, ramen. Delicious, fatty, greasy ramen quickly replaced sushi as the hip Japanese food and Westerners are willing to pay top dollar for it.

Of course, some Japanese (primarily the slightly feral citizens of 2chan) argue that, for all the money they’re shelling out, Westerners couldn’t pick out a truly great bowl of ramen to save their lives. So, 2chan was unsurprisingly amused when Reddit user lemonpls posted to a foodie subreddit that he’d found the greatest bowl of ramen he’d ever had in his life… at a common fast food chain in Tokyo.

Internet, Japan
(culture • food • ramen • Tokyo • trends)

Fending off unwanted Kabe-don: A guide

Mike
Aug 1, 2014

As we’ve talked about before, kabe-don is the trendy new way for Japanese bad boys to soft sexually assault their crush. It consists of a guy approaching a girl he (presumably) has a thing for, who is ideally leaning against a wall, then suddenly smacking the wall with their palm and getting in reaaaaalllly close so the girl can smell his garlic breath.

Oddly enough, a lot of Japanese girls go absolutely wild for the idea of the kabe-don, in the same way guys love the idea of owning a Weird Science-esque sexbot; It’s sexy and cool on paper, frightening and creepy in real life.

Luckily for any girls who find themselves the unwilling recipient of an ill-advised kabe-don, someone has created an illustrated self-defense guide:

Internet, Japan
(anime • kabe-don • manga • trends • twitter)

This year’s most popular bikini design sure is… different

Angelina Lucienne
May 1, 2014

In Japan, fashion trends seem to come and go almost before you notice them. With summer rapidly approaching, many people are already planning their summer swimwear. One of this year’s most popular bikinis is a bit of a departure from last year’s styles, and it might just make you do a double-take.

Japan
(bikini • fashion • summer • trends)

Chinese consumers are completely obsessed with pizza

BUSINESS INSIDER
Apr 11, 2014

China is going through a pizza renaissance.

Because Chinese consumers see pizza as an iconic part of the American diet, demand for the food is expected to continue surging, writes David Stringer at Bloomberg.

China’s biggest cheese supplier, Fonterra, predicts demand for mozzarella cheese will surge 20% in the next two years because of the trend, according to Bloomberg.