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Yamazaki Baking

This Japanese sandwich mascot is filled with fiery rage, and he’s got a point [Video]

• Casey Baseel
  Oct 17, 2026
• Tweet

Pocket sandwich innovator is sick and tired of being called an imitation, and furious too.

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• Japan
• (crazy • food • Fuji Baking • funny • Japanese pocket sandwiches • Lunch Pack • mascot characters • Mascots • pocket sandwiches • sandwichs • Snack Sandwich • video • weird • Yamazaki Baking)

Taco sandwiches appear in Japan with new Lunch Pack sandwich pocket flavor[Taste test]

• Casey Baseel
  Jul 22, 2026

Yamazaki’s beloved series branches out with a new fluffy taco offering.

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• Japan
• (COK • food • Lunch Pack • sandwich pockets • sandwiches • SNO • tacos • taste test • Yamazaki • Yamazaki Baking)

Japan releases new ramen sandwiches… that don’t taste like ramen

• Oona McGee
  May 10, 2026

Lunch Pack falls flat in the noodles-and-bread department, but there is a silver lining.

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• Japan
• (food • iekei ramen • Lunch Pack • Noodles • pocket sandwiches • ramen • ramen sandwich • sandwich pockets • sandwiches • taste test • Yamazaki Baking)

Japan’s favorite sandwich pockets now come with sakura filling, but how do they taste?[Taste test]

• Casey Baseel
  Mar 29, 2026

Sakura season comes to the inside of Yamazaki’s Lunch Packs.

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• Japan
• (cherry blossom sweets • cherry blossoms • COK • food • Lunch Pack • pocket sandwiches • sakura • sakura sweets • sandwich pockets • sandwiches • SNO • sweets • taste test • Yamazaki Baking)

Mr. Sato compares the new milk cream Hokkaido cheese steamed cake to the classic version

• Krista Rogers
  Sep 22, 2023

He swears the company took a hint from his own eating preferences.

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• Japan
• (bread • cheese • COK • convenience stores • Family mart • food • Mr. Sato • SNJO • steamed cake • sweets • taste test • Yamazaki Baking)

The top 3 nicest Nice Sticks from Yamazaki Baking

• Master Blaster
  Sep 13, 2023

Eight Nice Sticks enter, three sticks leave…

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• Japan
• (baked goods • bread • food • Nice Stick • ranking • Yamazaki Baking)

Japan’s best domestic hamburger fast food chain now has croissants, but are they any good?

• Casey Baseel
  Oct 1, 2022

Taste-testing the croissants that you have to preorder from Mos Burger.

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• Japan
• (anko • bread • chocolate • COK • croissants • fast food • food • Mos Burger • SNJO • sweet red beans • sweets • taste test • Yamazaki Baking • Yamazaki bread)

• Recent Posts

  • Starbucks Japan releases now Tokyo Reserve Roastery Christmas drinkware collection [Photos]
  • Japanese government announces criteria for creating backup capital of Japan
  • This hot spring near Osaka’s Kansai Airport resolves the pick-two-out-of-three bathhouse dilemma
  • Starbucks Japan invites us to par-tea with its new Earl Gray Frappuccino [Taste test]
  • Tokyo Skytree set to offer breathtaking Diamond Fuji natural phenomenon view this month

• MOST POPULAR

  • Today
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  • Monthly
  • Yearly

  Today

  1. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  2. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  3. Japan’s TeamLab digital art group is opening a permanent museum in America
  4. Japanese government announces criteria for creating backup capital of Japan
  5. This hot spring near Osaka’s Kansai Airport resolves the pick-two-out-of-three bathhouse dilemma
  6. Starbucks Japan releases now Tokyo Reserve Roastery Christmas drinkware collection [Photos]
  7. Japan’s mini Shikoku Pilgrimage walking tour left us feeling immensely satisfied
  8. Tokyo Skytree set to offer breathtaking Diamond Fuji natural phenomenon view this month
  9. Starbucks Japan invites us to par-tea with its new Earl Gray Frappuccino [Taste test]
  10. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan

  Weekly

  1. Japan’s TeamLab digital art group is opening a permanent museum in America
  2. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  3. Starbucks Japan unveils new Christmas goods for 2026, with exclusive holiday surprises
  4. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  5. Life-size Monster Hunter dragon statues to be built at Japanese shopping mall
  6. Studio Ghibli homeware brand’s faux oil lamp brings light, smiles, and Kiki’s Jiji to your home
  7. Modern exosuits are opening up ancient Japanese castle climbs to everyone
  8. Evangelion announces collaboration with Hard Rock Cafe
  9. Starbucks Japan releases “Let’s Par-TEA!” Frappuccino and drinks for the holiday season
  10. Cold Stone is closing its final branch in all of east Japan, but it’s going down singing

  Monthly

  1. Pokémon Company announces first-ever permanent Pokémon store to open outside Asia
  2. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  3. What’s it like to stay in a Japanese container hotel?
  4. Japan’s TeamLab digital art group is opening a permanent museum in America
  5. Chainsaw robots helping keep trains running safely in east Japan [Video]
  6. New Studio Ghibli anime gets extended run at the only cinema in Japan where it’s being shown
  7. Tokyo train station will play Godzilla theme song as new departure melody
  8. Osaka’s famous Glico Running Man will be removed and replaced with a new-look sign
  9. Studio Ghibli creates illustrated Kyoto sightseeing map, available at any 7-Eleven Japan store
  10. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect

  Yearly

  1. Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
  2. Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
  3. Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
  4. Starbucks Japan releases new drinkware and goods for Valentine’s Day
  5. Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
  6. Japan’s newest Shinkansen has no seats…or passengers [Video]
  7. Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
  8. Japanese ninja certification exam attracts 131 candidates from Japan and abroad
  9. Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
  10. Japan reportedly adding Japanese language skill requirement to most common foreigner work visa

• RECOMMENDED STORIES

  • Starbucks Japan releases now Tokyo Reserve Roastery Christmas drinkware collection [Photos]
  • Japan’s mini Shikoku Pilgrimage walking tour left us feeling immensely satisfied
  • Tokyo Skytree set to offer breathtaking Diamond Fuji natural phenomenon view this month
  • Starbucks Japan invites us to par-tea with its new Earl Gray Frappuccino [Taste test]
  • Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  • This semi-secret, totally free footbath in downtown Tokyo is completely awesome
  • Osaka’s famous Glico Running Man will be removed and replaced with a new-look sign
  • Evangelion announces collaboration with Hard Rock Cafe
  • Starbucks Japan unveils new Christmas goods for 2026, with exclusive holiday surprises
  • Pokémon guitars from Fender Japan come with 8-bit sound mode for covering retro game music [Vid]
  • Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
  • Shoplifting prevention guard arrested for shoplifting boot from store he was guarding
  • Guile cosplay goes with everyone for Halloween at SoraNews24 HQ [Photos]
  • Can Japan’s Self-Defense Forces legally open fire on a zombie horde?

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• • Starbucks Japan invites us to par-tea with its new Earl Gray Frappuccino [Taste test]
  • Pokémon guitars from Fender Japan come with 8-bit sound mode for covering retro game music [Vid]
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